DESIGN + AI
PUBLISHED ON:
October 6, 2025
The best ideas often start where control ends. When AI generates something unexpected — a layout, a form, a texture — it opens doors the human mind might never walk through alone. Instead of fearing automation, we can use it to rediscover creativity.
AI tools are mirrors of our curiosity. The more intentional the input, the more meaningful the surprise. Treating them as collaborators reframes the entire process: they provoke, we refine. They generate, we direct.
This new relationship turns creativity into conversation — one where inspiration moves both ways. Machines make suggestions; humans give them soul. Together, they create something neither could achieve alone.


