Every project begins with structure. Before color, typography, or interaction — there’s flow. I start in Framer by sketching quick wireframes, focusing only on layout and hierarchy. It’s where the story begins, and where most design problems are solved before they ever become visual.

Once the foundation feels right, I move into refining. Components, type styles, and responsive behavior all start to take shape inside Framer. The key is to treat it as both design and development — not a handoff, but a continuous build. The prototype is the final product.

By the time I hit publish, most of the process has already been lived inside the same tool. That’s what makes Framer so powerful — it blurs the line between design intention and implementation. You’re not designing in theory; you’re designing in reality.